This is the archived SXSW 2012 schedule. Please see the current schedule here.

Advanced API Design: How APIs Change the World

#sxsw #apidesign

APIs are becoming ubiquitous, but they are really hard to design well. In this talk, we'll discuss how to design and implement an API that isn't just functional, but makes people stand up and cheer. We'll also cover tips for integrating with other people's APIs.

But an awesome API isn't just a feature. APIs are currently transforming the world, just like open source software has changed the world for the last decade. We'll talk about how this transformation impacts developers and changes the rules.



Jonathan Dahl Co-founder Zencoder

Co-founder of Zencoder, a Y Combinator-backed startup that provides awesome video encoding as a service in the cloud. Before Zencoder, ran a Ruby on Rails development shop, blogged at, wrote a Master's thesis on philosophy and theology, and founded Tumblon, a web-based startup for parents of young children.

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