Agency Innovation in 15-Minutes or Less
Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and unpaid innovation at odds. Without investing in innovation, clients won’t pay for skills that you have not demonstrated—the ultimate chicken or egg question. In addition to the business challenges, there are a lot more practical questions as well, like where to start innovating? While we are dealing with where to start innovating, we look back and realize how many hours went unbilled, unused every year. We just do not know where to start. This talk will put actionable steps to innovating at any organization, focusing on agencies, and discuss how to harness the power of the unbilled hour to innovate. Harnessing the energy of your organization has the ability to win new business, empower your teams and finally uncover that elusive word innovation.
Marty Boyer is the Chief Product Officer of Possible Worldwide, Cincinnati. He leads Technology, Program Management and Resource Management functions. He helps steer the technology and processes that deliver our creative product.
He thrives on brand building and solving business problems utilizing technology. During his tenure at Possible Worldwide, he's worked with a number Fortune 100 businesses building applications and executions ranging from social to mobile applications.