This is the archived SXSW 2012 schedule. Please see the current schedule here.

The State of Social Marketing

#sxsw #SoSM

Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these ten minutes could shape your marketing strategy for the next 12 months.

Brad's assertions won't go unchallenged, after his presentation, 4 award-winning marketing leaders will discuss Brad's point; debating and discussing how each item affects marketers and business owners like you.


Brad McCarty Managing Editor The Next Web

Based in Nashville, Tennessee, Brad is the Managing Editor for The Next Web. TNW is an international blog that focuses on Internet news, business and culture.

Jesse Thomas Founder & CEO JESS3

Jesse Thomas is the CEO and Founder of JESS3. A creative interactive agency specializing in UX and data visualization. Jesse and his team have architected visual masterpieces and interactive solutions for Google, Red Bull, MTV, Nike, Facebook, The Washington Post, Yahoo!, Foursquare, Gowalla, Loopt, TBS, National Geographic, Discovery Channel, IBM, Intel, Microsoft, MySpace, Pfizer, NASA, Nestle, Pepsi / Tropicana,, C-SPAN, AT&T,, Zagat, Northrop Grumman, Lockheed Martin, AdCouncil, The Huffington Post, The Wall Street Journal and many other awesome brands too many to mention.

Joe Chernov VP of Content Mktg Eloqua

Joe Chernov is the VP of Content Marketing for marketing automation SaaS company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations, analyst relations, Web, organic search and community. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he ran marketing and communications. The former chair of the Word of Mouth Marketing Association’s ethics panel, Joe speaks at universities and conferences around the world on social media ethics and content marketing.

Tyler Willis VP Business Dev Unified

Tyler Willis is the Vice President of Business Development at Unified. An experienced social enterprise executive, Willis leads all efforts related to partnerships and product integration for the enterprise marketing technology company.

Before Unified, Willis was the Head of Brand Strategy at Involver, a pioneering enterprise software-as-a-service solution for social marketing. He joined Involver in 2007 and played several key roles in the company’s growth from just a handful of customers into the world’s largest social marketing platform – currently in use by over 800,000 brands. Prior to Involver, he founded Willis Media Group, which helped enterprise companies define social marketing strategies.

Willis currently serves as an advisor to several innovative technology companies and writes on marketing and technology for BigThink (one of TIME Magazine’s top 50 sites of 2011). He is a frequent, well received speaker for technology and marketing organizations (American Marketing Association, Microsoft, Vertical Response). His presentations have been described as “very insightful and educational with an excellent ability to balance trends, techniques and strategies with concrete advice and real-life examples.”

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