Real-time data can enslave or set you free. It can also make you dumber. The combination of feedback loops and real-time data can cause great shifts in behavior very quickly. The challenge is to align your interests with those of your users. But real-time data is only useful to customers when it's delivered in the right modality and at the right time and place. Josh Reich of Simple discusses the limits of real-time data and the curation necessary to empower people to make better decisions.