This is the archived SXSW 2012 schedule. Please see the current schedule here.

Programming Social Applications

#sxsw #FutureSoc

Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.



Jonathan LeBlanc Principal Technology Evangelist X.commerce

Jonathan is an Emmy award-winning software engineer and the author of the O’Reilly book “Programming Social Applications.” He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web.

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