Social Apps and Charitable Giving
We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.
Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.
Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners