Why Your 5-Year-Old Is More Digital Than Most CMOs
Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.
But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.
Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.
Presenters
John Militello is Head of Creative Innovation at Google
John leads a group of creatives who develop creative strategy and innovative ideas for advertisers on Google platforms.
In addition, John’s work with agencies has led to innovative executions such as the Volvo masthead with the first ever use of Twitter on YouTube’s homepage. He and his group are continually asked by agencies, clients and the industry to help them understand the possibilities of Google’s platforms.
Before joining Google, John was head of his own design firm. He built and designed corporate identities, a social networking site and supervised print and web marketing for his clients.
Prior to his design firm, John served as Creative Director and Vice President of fbi productions, a full-service boutique agency in New York City. Major accounts during his tenure at fbi productions included Volvo and Mercedes-Benz. John's credits include creative direction, strategy, graphic and motion design for a variety of award-winning programs.
- Volvo Drive for Life Days to support Alex's Lemonade Stand; held at over 347 participating retailers across the US 2005 PR Week Magazine Award - Cause-Related Campaign of the Year.
- Volvo For Life Awards web site MacroMedia Site of the day.
- Volvo 75th Anniversary & 2,000,000-Mile Man Irv Gordon; hosted by Jon Stewart with musical guest Sugar Ray at ABC Studios NYC 2002 PR News PR Platinum Awards “Best Media Event”
Sean understands there’s more to human behavior than meets the eye and for over 12 years he’s been working with brands and consumers to reveal shared needs and build lasting relationships.
As group planning director at R/GA he has partnered with complex B2B and B2B2C businesses and emerged with elegant but disruptive strategies that reframe the business and mobilize disparate audiences.
Prior to R/GA, he served as director of insight and strategy at the retail promotions agency Integer, part of the TBWA Marketing Services portfolio. While there, he brought creative brand planning to retail strategy, working alongside clients such as Molson Coors Brewing and Procter & Gamble.
Prior to joining The Integer Group, Miller worked as an independent planning consultant in the U.S. and Southeast Asia. From 1999–2003, he was a planner at FCB Los Angeles (now Draftfcb) where he worked on the Mattel business, cutting his teeth in planning by researching how kids play, and writing advertising creative briefs for Hot Wheels and Matchbox.
Sean has a master’s degree in communication management from the USC Annenberg School for Communication. His roots are in northern California, but he currently lives in Manhattan with his wife and young son.
Tuesday, March 13
