NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows Internet-based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

This discussion will uniquely present the separate perspectives of an auto manufacturer and that of a national content producer. From Toyota’s Advanced Technology Department hear first hand considerations, history and best practices in creating and growing the Toyota Entune platform. From NPR’s Digital Media group learn what is involved in creating and building an app to be used in cars, and what similarities and what differences there are from building web, smartphone, and tablet apps.