In order to thrive online as individuals -- and for the health of the online commons -- we need to understand literacies of attention, crap detection, participation, collaboration, and network awareness. I believe that the critical uncertainty about the future value of the Web depends on whether a sufficient proportion of the population learns these skills. So I've written a book that I want to be well-received by the knowledgeable and given as a gift to the less knowledgeable. Slated for March 2012 publication by MIT Press, I plan to launch the book at SXSWi.