What Large Companies Can Learn from Startups
Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.
Aaron Shapiro is CEO of Huge, a digital agency that helps companies reimagine how they interact with their customers and manage their business in the online economy.
Shapiro has spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. This includes being founding CEO of Silverpop Systems, a leading email service provider, and starting a national magazine distributed by Time Warner.
Shapiro frequently writes about the digital economy at www.aaronshapiro.com and for publications including The Huffington Post, MediaPost and Fast Company. He is the author of Users Not Customers: Who Really Determines the Success of Your Business. Shapiro was named one of Crain’s “40 under 40″ for 2011.
Aaron Shapiro received his MBA from Columbia Business School and a BA in Economics from Harvard University. He lives in New York City with his wife Carolyn and two young children. Follow him on Twitter at @amshap.