1,000 Voices: Redefining Creative Collaboration
We often think of collaboration as what happens when one person invites another to help make a project better. What happens when you collaborate with a crowd? With everyone from professional dancers to strangers on the sidewalk? By expanding our notion of collaboration, we can make a bigger impact -- both on and offline. But, how many chefs can you invite into the kitchen before you spoil the soup?
In the creation of Girl Walk // All Day, we embraced collaboration on a wide range of scales, from the individual to the crowd, and across many web platforms. By starting with the mashup musician Girl Talk’s album All Day -- an artful collage of the last four decades of pop music -- we created a feature-length dance film shot in the streets of New York. Throughout the filmmaking process, we openly sought input and participation from the film’s dancers, our fan-base on the web, Kickstarter backers, and people throughout city. Each of these relationships had a crucial impact in shaping our final film.
By inviting broad participation in all parts of our filmmaking process, we learned how to galvanize a crowd’s excitement without diluting our project’s vision. We continue to use this energy to guide the film’s distribution, inviting followers to influence what the future of the film will look like.
Jacob Krupnick is the creator behind Girl Walk // All Day -- a feature-length dance music film shot in the subways, parks, stadiums, streets and public spaces of New York.
In the making of Girl Walk // All Day, Jacob repeatedly employs the crowd as tool to tell a story that is relatable and engaging, using the entire city as a viable stage. By incorporating commuters and tourists into the narrative, raising funds to produce the film through Kickstarter, and setting the film to the music of mashup musician Girl Talk, the film examines how creative crowd participation can occur at every stage of a project. The film will be presented in large public screening events, encouraging viewers to experience something we feel all too rarely: positive public experiences, shared joy, and a sense of unity with people we might normally pass by.
Girl Walk // All Day is part of a larger body of work regarding the city as a man-made theme park and focusing on personal orientation to urban space.
Jessi Arrington is co-founder of WORKSHOP, a Brooklyn-based studio focused on merging design and social responsibility. Originally from Mississippi and now officially a New Yorker for over a decade, Jessi’s favorite color is rainbow and her default answer is YES. Her talk on dressing colorfully in nothing new can be found on TED. She blogs about her passion for color, conservation and designing life at LuckySoAndSo.com. Clients include TED, Echoing Green, Google and GOOD. She’s the Community Chair of AIGA/NY and is a founding member of the co-working club Studiomates.
Jessi feels awkward writing about herself in the third person, but she's flattered you took the time to read this and can’t wait to meet you in person!
Kendel Ratley is Kickstarter's Director of Marketing and Outreach. She focuses on implementing Kickstarter's mission in the real world via events, community relations, and helping artists conceptualize projects. Kendel has spent a decade marketing NYC music and tech start-ups. She previously served as Marketing Director of (Le) Poisson Rouge, a multimedia arts space in Greenwich Village, overseeing promotion and publicity for hundreds of creative events annually. She has toured with bands and consulted live event and digital music launches. Kendel graduated from New School University. She lives and cooks in Brooklyn, NY.
Youngna Park is a Brooklyn-based photographer, producer and content strategist. She direct, style and execute photo and video shoots, produce and design events, manage a wide range of print and digital projects and strategize and design content strategies for businesses both on and offline. She is currently the Managing Producer of the feature-length dance music video: Girl Walk // All Day, where she oversees the communications, outreach and digital strategy for the film. She is also a Content Strategist at the interactive agency, HUGE Inc.