This is the archived SXSW 2012 schedule. Please see the current schedule here.

Mentors - Production 2

#sxsw #FilmMentor

Film production runs the gamut from pre to post. Learn from industry professionals who have experience in the wide range of experiences film production entails.

Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

To sign up for a mentor session click on the link for the mentor you are interested in meeting with:

Adam Donaghey --
Andy Kleinman --
Christian Zak --
Ginger Sledge --
Jacob Jaffke --
Jennifer Dana --
Sam Douglas --
Treva Wurmfeld --


Adam Donaghey Pres/Producer Zero Trans Fat Productions

Adam Donaghey, President and founder of Zero Trans Fat Productions, is an award-winning independent film producer from Texas. His work has been seen at festivals and theatrical screenings all over the world.

Adam’s latest projects include Eric Steele’s 2011 Austin Film Festival selection “UNCERTAIN, TX”; Clay Liford’s 2011 SXSW selection, “WUSS,” 2010 Sundance Selection, “MY MOM SMOKES WEED,” and 2010 SXSW and Sitges selection, “EARTHLING”; Independent Spirit nominee Bryan Poyser and IFC Films’ 2010 Sundance selection, “LOVERS OF HATE”; and Frank V. Ross’ 2010 SXSW selection, “AUDREY THE TRAINWRECK,” named number eighteen on the New Yorker’s list of top 2010 films. Features in post-production include Frank V. Ross’ “TIGER TAIL IN BLUE,” Ryan Harper Gray’s “THIS IS A LOVE STORY,” and Michelle Mower’s “PREACHER’S DAUGHTER.” His first feature film, 2009 SXSW and Thessaloniki selection “ST. NICK,” won the Grand Jury Prize for Texas Filmmaking at AFI Dallas and was subsequently picked up by Watchmaker Films.

Adam is also Vice President & CMO of Aviation Cinemas, Inc., an independent motion picture theatrical exhibitor, currently operating the historic Texas Theatre in Dallas, TX. The Texas Theatre was recently awarded 2011’s “Best Movie Theater” and Aviation Cinemas was awarded “Best Film Advocates” by the Dallas Observer. Built in 1931 and financed by Howard Hughes, the Texas Theatre is the site where Lee Harvey Oswald was nabbed after President John F. Kennedy was assassinated.

Adam regularly speaks at universities, film festivals, and industry related workshops and conferences; and judges for competitions and film festivals all over the country. Adam is a film and food columnist for Houston Bay Area’s SCENE Magazine and produces the Houston and Austin 24 Hour Film Races.

Adam is a graduate of the University of North Texas with a B.A. in Philosophy and is a member of the Kemah Volunteer Fire Department.

Andy Kleinman

Andy Kleinman is a film producer and entrepreneur. His feature film 'blacktino' premiered on opening night at SXSW 2011 and went on to win Best Director at the NY Latin Film Festival. Previously, he produced 'The Paranoids', which had its world premiere at the Toronto Film Festival. Andy has produced projects in Buenos Aires, Mexico City, Miami, Austin and Los Angeles, and has always combined his producing experience with new media, as an entrepreneur and executive in prominent startups like Playdom (now part of the Walt Disney Company) and Zynga, the largest online social gaming company in the world, creators of Words with Friends and FarmVille. In 2012, Andy will premiere his newest film, 'Malaventura', and start production of two new features in the summer and fall.

Christian Zak VP of Production Technicolor

Joining Technicolor New York in early 2004 as Executive Producer, my first role was to help develop and implement the digital post production pipeline in our new facility in the West Village. We were an early advocate for the Digital Intermediate process as well as Digital Acquisition and collaborated on such independent films as Prairie Home Companion, Find Me Guilty and Enron: The Smartest Guys in the Room. In 2007, my career brought me to Technicolor in Los Angeles where I was focused on growing our services to support the independent community. Most recently I hold a position that oversees the integration of our production workflows starting with camera acquisition through post production and delivery.

G Sledge Producer Zenzero

A native Texan, Ginger Sledge worked as an Austin schoolteacher and NYC location manager before producing feature films. Having served as a creative and physical producer on a variety of films, Ginger has been involved in all facets and stages of putting a film together: from optioning content, developing material with writers, finding financing, and overseeing the physical production and post periods through to delivery. Partial list of credits include BERNIE, APPALOOSA, MISS CONGENIALITY, SIDEWAYS, WAITING FOR GUFFMAN, LORDS OF DOGTOWN, GREAT BUCK HOWARD, SUBURBIA.

Jacob Jaffke Producer Sleepwalk With Me

Jacob is an award-winning producer who has overseen production on feature & short films, commercials, music videos, and webisodes.

In addition to being a Producer on Mike Birbiglia's directorial debut SLEEPWALK WITH ME, which won the "Best of NEXT" Audience Award at Sundance 2012, his feature film credits include Line Producer on Whit Stillman’s DAMSELS IN DISTRESS, Ti West's INNKEEPERS, and on Joe Maggio's BITTER FEAST. He was a Co-Producer on the vampire tale KISS OF THE DAMNED by director Xan Cassavetes, and on James McKenney's HYPOTHERMIA. He produced the short film OFF SEASON, which has received numerous accolades on the festival circuit and even earned him and director Jonathan van Tulleken a 2010 BAFTA nomination for Best Short Film.

After completing his BFA in Film/TV Production at NYU's Tisch School of the Arts, he went on to receive an MFA from Columbia University in Film Producing. While at Columbia he was awarded the 2007 Arthur Krim Memorial Scholarship, the 2010 Entertainment Partners Best Producer Award, and the 2010 Debra Hill Fellowship from the Producers Guild of America.

Along with his extensive feature film experience, Jacob has Produced, Managed, and overseen music videos and commercials for top artists and companies such as Will .I. Am, Michael Bolton, VH1, Universal Music Group, JWT Advertising, Charlex, Humble TV, Royal Caribbean, Microsoft, Johnson & Johnson, Proctor & Gamble, Nike, AT&T, Verizon Wireless, and Chipotle.

Jennifer Dana Gersh

Producer Jennifer Dana joined Gersh’s Finance and Distribution department in September after completing production on the teen romance, "Homework", starring Emma Roberts and Freddie Highmore, under her Mint Pictures Banner. From director Gavin Wiesen, the picture also stars Michael Angarano, Rita Wilson, Blair Underwood and Alicia Silverstone. Goldcrest is handling foreign sales and “Homework” will premiere in competition at Sundance.

Previously, Dana headed up production and development for Andrew Lauren Productions. While there, she oversaw, developed, and set up numerous film and Television Projects including Universal's "Pursuit" with director Pierre Morel ("Taken"), "Year Of Fog", based on the best-selling book, with Karen Moncrieff ("Blue Car") to direct, and the spy thriller "Forest Of Mirrors", with Anand Tucker ("Shopgirl").

Her prior producing credits include the critically acclaimed "Winter Passing" for Focus Features, along with "Brothers Shadow" and the documentary "This Is Not A Robbery". Ms. Dana has an extensive network of relationships with studios, specialty distributors, Foreign Sales companies, and Independent Financiers.

After graduating from Yale, Ms. Dana started her career in the theater and worked extensively in film production in New York before establishing Mint Pictures in Los Angeles.

Samuel Douglas Producer Big Beard Films

Sam Wainwright Douglas is a director and producer living and working in Austin, TX.

His recent film, Citizen Architect: Samuel Mockbee and the Spirit of the Rural Studio, was broadcast nationwide on PBS in 2010 and continues to screen internationally at theaters, museums universities and film festivals. The feature documentary is about the legacy of the late architect Samuel Mockbee and his work as co-founder of Auburn University’s Rural Studio. The Rural Studio is an architectural education program in which students design and build badly needed charity architecture for poor communities in west Alabama. Among many honors, Mockbee was awarded the 2004 American Institute of Architects Gold Medal Award, the highest honor in the field, and a 2000 MacArthur “Genius” Grant. Citizen Architect premiered at the 2010 South by Southwest Film Festival

Prior to Citizen Architect, Sam edited and co-produced Along Came Kinky: Texas Jewboy for Governor, a film on musician/writer/raconteur Kinky Friedman and his independent run for governor of Texas in 2006. That film, directed by David Hartstein, premiered at the 2009 South by Southwest Film Festival.

Sam also directedThe Holy Modal Rounders… Bound to Lose, a surreal chronicle of the infamous bad boys of 1960’s folk rock, The Holy Modal Rounders. The film covers the band’s bizarre history and follows this dysfunctional family of musicians as they ride a popular resurgence toward their unpredictable 40th anniversary concert. The film features Sam Shepard and Dennis Hopper among other friends and fans of the band. Some of the film’s many screenings include The Film Society of Lincoln Center in New York, the Gene Siskel Film Center in Chicago, and the Austin Film Society’s Texas Doc Tour. Bound To Lose also screened at festivals worldwide including the 2006 Slamdance Film Festival, 2005 Melbourne International Film Festival, 2005 Denver International Film Festival, 2006 Atlanta Film Festival and the 2006 San Francisco Independent Film Festival. It has played many theatrical engagements in the U.S. and Europe and is available on DVD.

Sam was an editor for Left Of The Dial, a feature documentary about Air America Radio that was broadcast on HBO in March and April of 2005 and is now available on DVD. He also edited a short documentary produced by the Anti-Defamation League, which won a 2005 Telly Award.

In 2002 Sam edited and co-produced Raise the Roof, an award-winning documentary on Irish traditional music, which played festivals and aired on the BBC and RTÉ, the national television network in Ireland. Raise the Roof won the documentary prize at the 2003 Galway Film Fleadh (festival).

Sam has also edited and produced other programs for PBS, A&E, The Discovery Channel, The Learning Channel and The Food Network. Sam graduated with honors from New York University’s Tisch School of the Arts in 1998 and has taught in the Department of Radio-Television-Film at the University of Texas.

Treva Wurmfeld Dir/Producer Vile Bohea Productions Inc

TREVA WURMFELD has been working in documentary films and non-fiction television programming since 2005. Treva is currently directing a documentary about playwright SAM SHEPARD, produced by Amy Hobby and edited by Sandra Adair at Detour Film Production. Prior to the Shepard doc, Treva produced for the Emmy Award winning A&E series INTERVENTION - she produced the premiere for Season 12 as well as other episodes in Season 11. Other credits include, TEXAS HEART - a feature doc following two heart surgeons inventing a new pulse-less artificial heart (selected for the IFP doc lab in 2009), and OYSTER, a short film Treva wrote, produced, and directed which screened in festivals in 2008. Treva began her career as a visual effects assistant on Doug Liman's "Mr. & Mrs Smith" - and later went on to do the EPK for Liman's "Jumper" and "Fair Game". She received her MFA in Video Art from Hunter College (NYC) in 2006. She currently splits her time between LA and Austin.

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