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This is the archived SXSW 2011 schedule. Please see the current schedule here.




Los Angeles ESTONIA

Hailing from Elva (a tiny, then-Soviet occupied town of 5,000 people in the forest) Estonia, Kerli always dreamed she would leave and experience the world. Her musical journey took her to the Baltics where she won an American Idol-style talent competition at 14, which ultimately led to her signing at Island Records. Kerli's single 'Walking On Air' was downloaded over 550,000 times during iTunes' "Single of the Week" promotion in July 2008 – the largest in iTunes history. In a unique partnership, Kerli and AOL teamed up to debut her electro-pop track 'Army Of Love', produced by Jean Baptiste (Black Eyed Peas, Rihanna, Beyonce), and co-written by Kerli. Kerli notes, 'This song and video really set the tone for my new album. I am very happy that I can launch it with such a strong partnership with AOL and reach so many people. I hope that the message - creating an Army of Love that will bring Integrity, Love and Unity into the world -- will inspire young people in all areas of their lives.' Kerli's vision of Integrity, Love, Unity permeates her writing process and her life. She launched a community four years ago to live these concepts herself and with her fans. These three components are represented by the 'moon dots' that she and her fans (Moon Children) wear. For more info on the Moon Children, check out Kerli describes her first cd as the 'struggle' while the new release will be about 'overcoming that struggle, and going through the tunnel and into the light.' She explains, 'The first album was really all about painful and introverted experiences, while this album really reflects how one goes through that pain and rises above it, to be the best that you can be.'


Friday March 18



Barbarella Patio


611 Red River St


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