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This is the archived SXSW 2011 schedule. Please see the current schedule here.

Music

Savoir Adore

Rock

Brooklyn NY

1303
“If you've never heard of Savoir Adore, you will. As long as the Almighty God of Indie Rock is a just and righteous god, the pop rock [quintet] headed by co-songwriters Paul Hammer and Deidre Muro is fixin' to explode.” - Free Williamsburg   Even in a scene as vibrant as Brooklyn's, Savoir Adore creates something entirely unique and exciting with its addictively lush slant on pop music.   As an experimental-pop collective, they paint songs with imagery and imagination while making fans out of the most cynical of critics.   Principal members Paul Hammer and Deidre Muro never imagined they would be getting so much attention, from either the blogosophere or A&R scouts.  The band originated purely for fun in 2007, when the two multi-instrumentalist songwriters challenged each other to make a concept album in one weekend.  This recording ended up being their first EP, The Adventures of Mr. Pumpernickel and the Girl with Animals in her Throat. After their first foray in the studio, the duo continued to create music constantly.  "Their songwriting now seems inspired by the musical chemistry Muro and Hammer had upon meeting; it is a chemistry which is kicking and stronger than ever" (Obscure Sound).  According to Deidre, “having access to a studio workspace, surrounding ourselves with all kinds of instruments, a brand new collaborative partnership – all of these elements formed a basis of experimentation that became the essence of Savoir Adore."   Their instinctive approach to songwriting combines varied personal influences with their a "recording-while-writing" technique, which NPR considers "magical." Says This Week In New York: "[their] pure pop delights and sweet instrumental-heavy tunes.. walk the fine line between nature and technology."   The Cantora Records issue of their full-length debut album, In The Wooded Forest, created further buzz and the enthusiasts have steadily followed.           “Definitely one of my bands to watch” - Brooklyn Vegan "BBC6 Record of the Week" - July 2010           “One of 8 NYC Bands You Need To Hear” - L Magazine     "10 Musicians to watch in 2010 - The Best Kept Secret" - NY Post           “Savoir Adore are one of these bands who have proved themselves serious contenders for the title of ‘Most Underrated Band in Brooklyn’” - Free Williamsburg       But Savoir Adore doesn't just live in the studio - they have received serious credibility for their full-band live shows, winning over fans and press with their innate musical "energy, precision and beauty" (Channel 3000), delivering the full spectrum of their recordings with a five-member live line-up.  Savoir Adore’s natural progression has slowly swollen to the point of bursting; in the words of WOXY: “Sometimes demos and promo disc piles on the desk can be intimidating... so we're late on this Brooklyn [five]-piece, but right on time in my book. Their full-length, 'In The Wooded Forest' is superb.”   Savoir Adore will release a free single, Loveliest Creature, on November 15.

Time

Friday March 18

10:00PM

Venue

Easy Tiger

21+

709 E 6th St

Online

www.savoiradore.com

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