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This is the archived SXSW 2011 schedule. Please see the current schedule here.

Music

Sugar & Gold

R&B

San Francisco CA

813

Listen

Stay Soft

The days of defining people and bands by genre are over. Ask anyone what music they listen to, and they’re sure to tell you: “Everything!” No wonder the critics are having a hell of a time trying to define Sugar & Gold. The only agreed upon fact is that the sing-along choruses are instantly infectious and that the elegant booty beats are obviously designed for getting out of your head and into your body. But a scratch beneath the surface reveals that the Sugar & Gold experience stretches farther than mere dance-all-night hedonism, touching on melancholy smooth R&B as well as slipping a finger or two into the post punk-tinged pie of dub and European experimental club music. Songwriters and producers PAM (Philipp Alberto Minnig) and PAINLESS (Nicolas Dobbratz) get bored easily and like to keep things eclectic and fresh in their respective studios. Androgynous and genreless, the freaky five-some from San Francisco undulate somewhere between the sexy & mischievous minimalism of Gravy Train!!! and the exuberantly intricate pop production aesthetic of Of Montreal. Having spent time on the road with both bands (and acted as producers for GT), S&G have found family and fandom in the Indie-dance underground, which is quickly becoming a beacon for popular culture. Like-minded groups such as Glass Candy, Hotchip, !!!, Rubies (for whom PAINLESS serves as guitarist), and MGMT, who some years ago might have been considered too eclectic, are now being firmly embraced by the mainstream and subcultures alike. Thus it is no wonder that S&G have been building a steady buzz both in Europe and the US. After years of filling ever larger venues in their hometown of San Francisco (the band was rated “Best Local Dance Band” in 2007 by SF Magazine, and “Best Party Band 2008″ by SF Weekly), a string of tours as well as multiple song placements on an array of MTV shows have put Sugar & Gold in front of a national audience. And the crowd has liked what they’ve seen, with influential weblogs You Ain’t No Picasso and My Old Kentucky Blog championing the band. 2009’s SXSW showcase was sold out so early that not even badge swinging A&R scouts made it past the long line at the door. The fans always come first!!! Look for the band's debut album "Creme" (2007), and their sophomore album "Get Wet!" (2010) both on Oakland's Antenna Farm Records.

Time

Friday March 18

12:00AM

Venue

The Ghost Room

21+

304 W 4th St

Online

www.myspace.com/sugarandgold

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