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This is the archived SXSW 2011 schedule. Please see the current schedule here.







Feel good

Two years ago (2008), a local kid named Mbekezeli “GAMEBOUY” Ndlovu made headlines after performing with renowned American rapper, Game (formerly The Game), at the Standard Bank Arena in Johannesburg. The US wordsmith was so impressed that he promised to fly the then ten-year-old Ndlovu to the US for high profile collaborations. Although this did not come to fruition, Ndlovu has not given up his musical dreams. The Jo'burg native, who is now popularly known as GAMEBOUY, has since inked a record deal with TSOTSI TAAL Productions, a local record label that has produced top acts such as Teargas, Mamilion and former management to BLK JKS in Africa. TSOTSI TAAL and GAMEBOUY are in the process of recording a full-length studio album that will be released before the end of this year. GAMEBOUY says the album features his own compositions as well as few contributions from a number of noteworthy rappers, including Maraza, 635 and Cya. He adds that one of the most promising songs on the offering, “Letter to Jayceon”, is a dedication to Game. “This song basically describes my experience with him [Game] and also thanks him for giving me his chain. I also have a song called “Mama” which is a dedication to my mother. Basically it’s talking about my love for her. All my songs are great and I want to advise the elders and the youths to take a listen,” says the now twelve-year-old rapper. GAMEBOUY assures his audience that the album, which is titled “13”, has no offensive lyrics, after audiences at his debut performance expressed concern over the use of explicit lyrics. In preparation for a promotional tour for his debut album, GAMEBOUY recently performed at a hip hop concert at Moshito. “I am grateful that I performed at Moshito. It was a good experience performing next to Slikour, Deep Level and others, but I had to rush home because it was school night and getting late for my bed time,” he says with a smile on his face. His father Nhlanhla Ndlovu says "We are supporting him and would like to see him achieve greater things in the music industry." GAMEBOUY has recently put a LIVE Band together and this is quite a new and exciting experience. He is learning new dynamics and has also developed an interest for guitar. FUBU ambassador International companies are also starting to take notice of GAMEBOUY’s exceptional talent. At the beginning of this year, the young rapper was appointed as the face of FUBU, a world renowned clothing company. The company said it believed that GAMEBOUY was a “logical choice” as an ambassador for the FUBU brand. Together they have already collaborated on photo shoots and viral videos which appear online at “There are also plans for GAMEBOUY and FUBU to launch music videos together when he releases his debut CD in 2011 FEB 19 titled 13,” says manager, Sibusiso “Sbu” Tshabalala. GAMEBOUY DEBUT CD DUE FOR RELEASE 19 FEBRUARY 2011 – TITLED “13”.


Friday March 18





409 Colorado St


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