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This is the archived SXSW 2011 schedule. Please see the current schedule here.


Touring in Mexico

The recent violence and unrest in Mexico has greatly affected the number of artists that once scheduled tour stops there. Is Mexico still a viable market for bands? Hear first hand stories how venues, promoters and artists are working together to ensure successful gigs.



Camilo Lara GM EMI Music/Mexican Institute of Sound

Carlos Verastegui Partner ACHE Producciones

CARLOS VERASTEGUI is a partner of ACHE one of the most important independent promoters in Mexico, which has succeeded in bringing talent to an audience hungry for new options. Bands that have visited Mexico for the first time with ACHE are: UNKLE, BELLE AND SEBASTIAN, BLONDE REDHEAD, THE VASELINES, CYPRESS HILL, OF MONTREAL, YANN TIERSEN, COCOROSIE, ARCTIC MONKEYS, BEIRUT, CHEMICAL BROTHERS, IGGY & THE STOOGES, among others. ACHE has earned the recognition of specialized media and the industry that have placed them concerts in the top list of the past decade and being nominated for the Lunas del Auditorio Nacional awards. ACHE also conceived the first music marketing platforms in Mexico with success stories like the first festival mixing international and national bands CORONA MUSIC FEST for Corona beer and CUERVO AND ROLL the most important battle of the bands by the hand of Jose Cuervo Tequila, also transcendent platforms like NOKIA TRENDS and INDIE BUD TOUR. Carlos also works in the media as member of the editorial board of El Fanzine newspaper and Marvin Magazine.

Diego Jimenez Labora CEO TAPE/

Francisco "Pako" Zepeda Soundguich

Hector Toledo Teja Dir ACHE Producciones

Julio Pineda Dir General/Photographer El Fanzine

Ximena Sarinana N/A


Friday March 18



Austin Convention Center

Room 16B

500 E Cesar Chavez St



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