Duff McKagan's claim to fame is certainly his work as a founding member of Guns 'n Roses, Velvet Revolver and the project which brings him to SXSW, Duff McKagan's Loaded. In addition to his rock credentials, McKagan also writes weekly columns for Seattle Weekly and ESPN.com, and had a long running financial column, 'Duffonomics,' for Playboy Online. He's also a partner in the wealth management firm, Meridian Rock. His early music biz experiences led him to educate himself on finance and economics. As part of his stated mission to share his experience with his fellow musicians on the ins and outs of music business finances, Duff will speak at the 2011 SXSW Music Conference. Duff will shoot straight on how to handle the contracts and transactions in the recording and live businesses. The history of music is riddled with stories of exploitation and rip offs. Don't be a victim, take control of your finances with Duff's hard-won experience on your side.

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