BACK Schedule Home

This is the archived SXSW 2011 schedule. Please see the current schedule here.



Super Fans as a Marketing Force Amplifier

You've got a free, engaged, and mobile workforce at your finger tips, so what are you waiting for? This panel will remind musician's that affinity is a greater motivator than money, and provide several examples of how artists can be empowering their Super Fans to help generate more revenue and source new fans.



MODERATOR Spencer Richardson CEO FanBridge

Currently Co-Founder & CEO of FanBridge, the leading provider of Fan Relationship Management (FRM) solutions, Mr. Richardson is responsible for overseeing the development and fulfillment of the strategic vision of the company. Since its inception in 2006, FanBridge has successfully built up a global client roster with reach to over 100 million fans.

Jeremy Holley VP Warner Music Group

JEREMY HOLLEY serves as Vice President of Consumer & Interactive Marketing for Warner Music Nashville. He oversees all aspects of online marketing, social media and digital music strategies, as well as creative services for the entire artist roster. Holley has been recognized by Billboard Magazine as one of the “Top 30 Under 30” executives in the music and entertainment industry.

Cassie Petrey N/A

JT Myers mtheory

JT MYERS is co-founder of mtheory LLC, a marketing and business strategy service for artist managers. mheory’s clients include Violator Management (Mariah Carey, 50 Cent), The Collective (Linkin Park), and Everybody’s Management (Keane, Mumford & Sons). Prior to mtheory, JT was VP of Artist Services at WMG, overseeing their 360 strategy.

Benji Rogers Founder/CEO PledgeMusic

BENJI ROGERS is founder & CEO of PledgeMusic, the global direct-to-fan marketing and funding platform for musicians. PledgeMusic helps artists to engage with their fans, fund their music, keep their rights and raise money for charity. As an extension to the platform PledgeMusic Recordings & Publishing were launched in 2010.


Friday March 18



Austin Convention Center

Room 13AB

500 E Cesar Chavez St




SXSW HomeSXSW Sponsors