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Backstage Pass: Lifecycle of Your Concert Ticket

With entertainment heading more and more online, the traditional vehicle for artists - the concert - had to adapt. With these new adaptations came confusion for the most important part of the concert puzzle: the fan. No longer can you simply wait outside to purchase tickets to your favorite show, the entire concert process has been shrouded in mystery -- until now. This music panel combines a group of leading industry representatives and will discuss the key properties of concert tickets from the first promotion to sound check, tips of the trade, why choice, pricing and selection are essential to fans, and current music industry movements.



MODERATOR Tamara Conniff CEO The Comet

TAMARA CONNIFF is the founder and curator of social music new and opinion site, Formerly the editor-in-chief and associate publisher of Billboard, she most recently served as president of music services for Frontline Management Group/Ticketmaster where she oversaw all non-management areas included VIP ticketing, branding, digital and merchandizing for multi-platinum artists. She notably launched the first-ever artist branded internet radio stations in partnership with Clear Channel Radio. During her tenure at Billboard, she oversaw Billboard Magazine,,, Billboard Mobile, Billboard Conferences and Events, and engineered Billboard licensing and third party agreements. The youngest person and first woman to ever hold this post, profitability rose 30% under her leadership.

Dan Teree Pres/COO Ticketfly

DAN TEREE is Founder, President and COO of Ticketfly, the fastest-growing social ticketing company on the planet. Dan oversees product strategy, business development and operations with the goal of helping Ticketfly’s promoters reach new fans. Prior to Ticketfly, Dan was a VP at Ticketmaster & COO of TicketWeb.

Chuck La Vallee Head of Business Dev Music StubHub

Tyler Petersen Festival and Venue Ticket Sales Eventbrite

TYLER PETERSEN leads the charge for Eventbrite in music festival and venue ticketing, focusing on helping promoters leverage social media to sell more tickets. He is obsessed with data and understands how real-time access to ticket-buyer information and marketing analytics will help promoters sell-out shows.

Brock Jones VP Bridgestone Arena

As the current Vice President for Bridgestone Arena, BROCK JONES' primary functions are to manage the venue's day to day event calendar, negotiate contracts, grow client base and increase the entertainment options for Nashville. He directly oversees all Box Office, Marketing, Production, Patron Services and Event Services functions of the arena as well as scheduling of the Rehearsal Hall. This will be his twenty second year in the entertainment industry. Brock has been an integral component in Bridgestone Arena’s record breaking success including being nominated for the 2007, 2008, 2009 and 2010 Pollstar Concert Venue of the Year Award, winning the Academy of Country Music’s 2009 Venue of the Year Award and receiving the 2008 and 2010 International Entertainment Buyer’s Association (IEBA) Concert Venue of the Year Award. In addition, he serves on the T.J. Martell Foundation Board of Directors; the Nashville Music Business Council and the Advisory Board for the Nashville Chapter of Musician’s On Call. Brock obtained a Bachelor of Arts Degree from Idaho State University, a Masters in Public Administration from the same institution and attended Law School at The University of The Pacific.


Friday March 18



Austin Convention Center

Room 16A

500 E Cesar Chavez St




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