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This is the archived SXSW 2011 schedule. Please see the current schedule here.



Music in Sports

More and more teams are partnering with local artists-providing opportunities for bands to get their music heard and in some cases play live surrounding the action. From Pro to College and even in broadcast, music plays a huge part of the fan experience. Learn how to engage and get your music in the game.



MODERATOR Steve Knill EVP-Ent Strategy GMR Marketing

STEPHEN KNILL is EVP, Entertainment Strategy for GMR Marketing, part of The Radiate Group division of Omnicom Group, Inc. (NYSE: OMC). Knill develops strategies and business building initiatives for GMR clients in various entertainment verticals (music, film, branded entertainment and gaming). Since joining GMR Marketing in1989, he has developed, negotiated and managed numerous entertainment alliances for clients such as Miller Brewing Company, Kraft Foods, Chrysler Group and Mercedes-Benz, among others. He has also produced large-scale music events and technology/entertainment displays at the Olympics and CES for Corporate clients. Prior to joining GMR, Knill worked at various management firms and record labels. He started his career as a recording and touring musician.

Julia Henry Music Supervisor Ivy Augusta

JULIA HENRY (Music Supervisor, Ivy Augusta) began exploring music from the other side of the stage in 2004 when she joined the Fox Sports music department. From intern to assistant to head of creative, she was able to spearhead creative concepts and be a part of a team that serviced 21 regions nationwide and provided music for over 900 shows and 5,500 live events annually. Working closely with Fox Sports producers to enhance production value within broadcasts, she emphasized creating alternative marketing strategies for artists, labels, brands and the network which is registered as THE biggest user of music, with over 1.6 million music cues reported annually to the US PROs.  In 2009 she left Fox to start her own company, Ivy Augusta, where she continues to place music in sports programming and live events as a consultant for POC Media and other various clients. Furthermore, her work continues to reach beyond the realm of sports programming to include live events, TV, Film, trailers, advertising and new media, as well as artist management and consultation.

John Sepetys A Banshee Music LLC

JOHN SEPETYS (Banshee Music, Artist Relations) was brought on by Banshee Music in July 2010 to head up their A&R department where he signs artists and writers to create custom music for major professional and college sports teams and leagues. Contributing columnist for Guitar Edge Magazine ("Tip Jar" column). Guest lecturer at Belmont University in Nashville, TN (Songwriting majors). Artist manager with Sepetys Entertainment Group, Inc. Established clients included: Steve Vai, Lit, Desmond Child. Creative Director for Desmond Child's Deston Songs in Nashville, TN (2001-2002). Lead guitarist and songwriter for the band "Hair Of The Dog" (International recording artist on Spitfire Records/Eagle Rock Entertainment). Two albums released worldwide. Extensive national touring with such national acts as Ratt, Motorhead, Cinderella, Skid Row, etc. Long black mohawk, tight leather pants, impressive liquor consumption. Graduated Phi Beta Kappa from the University of Michigan in 1988 with a BA in Communications and a minor in Music. Went on to pursue his advanced studies in music in 1989 at Musician's Institute in Hollywood, CA.

JJ Rosen CEO Indaba Music

J.J. Rosen (Indaba Music, Chief Executive Officer, Director) •Rosen has served as a member of the board of Indaba Music since September 2010 and became Indaba’s CEO in January 2011 •In 2002, Rosen sold his company, Run Tones, to Sony Music, which formed Sony Music's new Mobile Products Group. Run Tones was the first company to sell master ring tones in the U.S. •Rosen was previously a President of N2K. Over the company’s 5 year lifecycle, N2K raised capital through an IPO and a secondary offering, merged the company with CDNow, and then sold the merged company to Bertelsmann for over $100 million •Until 2010 Rosen was Executive Vice President of Sony Music Entertainment’s Commercial Music Group; oversaw the group’s digital marketing activities as well as the core strategic marketing and business development efforts, including master synchronization licensing activities for film, television, commercials. Rosen also supervised the Custom Marketing Group, which included managing the direct marketing business and its products, partners and strategy •Holds a BA in Political Economy from Tulane University, and an MBA in Finance from Rutgers University

Kevin Wilson Music Dir ESPN

KEVIN WILSON, ESPN's Music Director, grew up in Bristol, CT and graduated with a BS in Music and Sounds Recording from University of New Haven. He then went on to pursue a Graduate Degree in Music Business from the University of Miami. In 1994, Wilson was hired at ESPN. Other positions he's held in the past while working at ESPN are Music Assistant, Music Coordinator, and Senior Music Coordinator. The duties of his current position as ESPN's Music Director include managing music assistants, oveerseeing music coordinators, managing pro tools operation, performing sound design, creating music strategies for the network, and acting as a music clearance liaison. Kevin also manages relationships with artists, publishers and labels, as well as produces and works with composers for the ESPN library. On the side, Kevin has performed as a DJ for Hartford Hellcats and also executive produced and conceptualized Sin-atra, a heavy metal tribute to Frank Sinatra on Eagle Rock with Rob Gill, Bob Kulick, and Wendy Dio. Kevin plays very little guitar and loves the Red Sox. He also loves his wife and two boys, with whom he spends lots of time taking to concerts to meet artists he works with or might want to work with.

Dana al Salem CEO FanFactory

DANA AL SALEM has been at the forefront of digital media and music since 1994 when she co-founded Clockwork, a Stockholm based multimedia and award winning agency which built the first interactive platforms online. In May 1996, Dana co-founded Yahoo! Europe, built the Yahoo! Europe production team and rollout of 40 online services for the European local territories. Dana then moved into Television in 2002 and managed the launch, programming, rebranding, and scheduling alignment of Sky Italia, MBC, ITV, where she was awarded the World Gold Promax award. In 2005, Dana founded the label LostRecords, managed, produced artists and worldwide tours for artists such as Chris Stills, Paul Personne, Louis Bertignac and Youssou NDour, Mark Ford. Dana is now Founder & CEO of FanFactory Ltd, a consumer lead generation platform, which helps various industry sectors, including media, sports, retail and government, accelerate fan growth, geo-locate their fans, and “fan to friend” discovery. Consumer participative data creats the marketplace and product needs early in the business cycle, driving risk and marketing costs down through a highly effective engagement platform.


Friday March 18



Austin Convention Center

Room 12AB

500 E Cesar Chavez St




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