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This is the archived SXSW 2011 schedule. Please see the current schedule here.



Direction of the Touring Industry

Discussions for artists, managers, agents and promoters on the dynamics that include the conglomeration of promoters, venues, record companies and ticketing organizations as well as discussion of the state of independent promoters along with 360 deals, new ticketing and music distribution sources.



MODERATOR Jeff Chabon Dir of Booking AT&T Center/AEG Facilities

Industry veteran JEFFREY CHABON has extensive expertise and experience that includes developing integrated booking, marketing and sales programs with venues, artists, tours, media groups, record labels and corporations. Jeffrey has worked for industry giants such as Fantasma Productions, Concert Productions International/The BCL Group, and TBA Entertainment. He created his own group to work on these programs for corporate entities before he was hired by AEG Facilities in May 2008 to be the Booking Director at the AT&T Center and Freeman Coliseum for Spurs Sports and Entertainment.

Harlan Frey SVP Touring/Artist Development Roadrunner Records

Nominated by his peers six times for Pollstar’s Artist Development Executive of the Year, and winner in 2007, HARLAN FREY has played a key role in cultivating artists' careers, such as Nickelback, Slipknot, Killswitch Engage, Theory of a Deamman and now Young The Giant.

Dan Steinberg Talent Buyer Square Peg Concerts

DAN STEINBERG, founder of Square Peg Concerts, started producing club shows at the Mercury Café in Denver at age sixteen. After graduating high school in 1993, Dan joined 2B Announced Presents as a talent buyer. After college Dan relocated to Seattle at the tail end of 2002 promoting under the name Dan Steinberg Presents, later re-branded as Square Peg Concerts in October 2004, producing live events all over the country. Dan was nominated as Independent Promoter of the Year in 2003 and 2010 by Pollstar and was a member of the Concert Industry Consortium Panels in 2002 and 2004 as well as Pollstar Live in 2011. Square Peg Concerts promoters all forms of live Entertainment, this past year highlights includes shows Comic Kathy Griffin, Jason Mraz, Straight No Chaser, Kris Kristofferson w/ Merle Haggard, Daniel Tosh, Atmosphere, Indigo Girls, Trailer Park Boys, Yo Gabba Gabba, John Prine, The Avett Brothers, Dream Theatre, Eric Church and Cheech and Chong.

Larry Webman Agent Paradigm

Ace Barajas Special Events Mgr AT&T Center/AEG Facilities

Originally from San Antonio, ACE BARAJAS received his BBA in marketing from St. Mary’s in 2003. He currently oversees the booking of AT&T Center’s corporate events and the 5,500 capacity Bud Light Courtyard, which hosts concerts and Overtime, a live music series after weekend NBA Spurs games.


Friday March 18



Austin Convention Center

Room 12AB

500 E Cesar Chavez St




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