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This is the archived SXSW 2011 schedule. Please see the current schedule here.



Cure for the Common Font


Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.



Frank Chimero Office of Frank Chimero

Frank Chimero is a graphic designer, teacher, writer, and creative person in Portland, Oregon. His fascination with the creative process, curiosity, and visual experience informs all of his work.

Jason Santa Maria Creative Dir Mighty LLC

Jason Santa Maria is the founder and principal of Mighty, a Brooklyn-based design studio. He is creative director of Typekit, a faculty member in the MFA Interaction Design program at SVA, vice president of AIGA/NY, co-founder of A Book Apart, founder of Typedia, a shared encyclopedia of typefaces online, and creative director for A List Apart, a magazine for people who make websites. He’s worked for clients such as AIGA, Microsoft, Housing Works, Miramax Films, The New York Stock Exchange, PBS, The United Nations, and WordPress focusing on designing websites that maintain a balance of beauty and usability. He discusses design on his award-winning website.

Stephen Coles Type Dir Typographica/Fonts In Use

Stephen is a writer and typographer who specializes in the effect of typeface selection on branding and communication. After six years at FontShop San Francisco as art director, marketing strategist, and online evangelist, Stephen now edits the websites and He is also a regular contributor to Print magazine and a judge for the 2011 Communication Arts Typography Annual. Stephen works independently out of his cat's home in Oakland.

Tiffany Wardle Typegirl

“Typegirl”, is a typographer and graphic designer currently living and working in San Jose, California. After graduating with a Bachelor of Fine Arts with an emphasis in Graphic Design from Brigham Young University, she worked in magazine design in New York City. However, the drone of the rat race was too much and the call of teaching was too strong, so she returned to her native Utah to teach as an adjunct professor in Graphic Design at BYU. After a few years, Tiffany changed her life once again when she found she couldn’t resist the lure of graduate school, and promptly moved to Reading, England and earned her Master of Arts in the Theory and History of Typography and Graphic Communication. She hasn’t looked back since. Her words have been published in STEP Inside Design, Interrobang, Indie Fonts III, and TypeCulture. She has been a board member for the Society of Typographic Aficionados and a contributing volunteer for the Association Typographique Internationale.


Sunday March 13




Town Lake Ballroom

111 East Cesar Chavez St




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