So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.
Alessandra (Ale) Lariu, recognized as one of the industry’s top digital innovators, last year was named #29 in Fast Company’s “100 Most Creative People” in business. As the lead digital creative executive at McCann Erickson NY, she oversees virtually all of the digital work created by McCann NY for such clients as General Mills, Nikon, Kraft, Kohl’s and Unilever. She also is the Founder of SheSays, a NY-based group that aims to help women further their careers in digital advertising, and teaches at two of the most internationally respected digital creative centers, Hyper Island and the Miami Ad School
Prior to joining McCann NY in 2008, she held a number of digital creative posts in New York and London, including with Agency Republic, 4-time “Digital Agency of the Year” where numerous awards for her digital and interactive campaigns propelled her into the leading ranks of UK designers. Brazilian-born, she began her career writing code and designing interactive CD-ROMs. She later worked as a freelance microsite designer in London, and as a digital art director for such London shops as TMG, Oyster Partners and Framfab.
Hashem is Director of Digital Strategy at Droga5. Founded in 2006 in New York, Droga5 is one of the fastest growing agencies in America and has become known for new approaches to communications. Hashem works with brands to shape their digital marketing programs with the proper insights and behaviors.
Before joining Droga5 in 2009, Hashem was Digital Strategy Director at Goodby, Silverstein & Partners in San Francisco. He was part of the core team that led that agency’s rapid digital transition from a 25-year old TV-centric company to one an agency model of success in digital.
Hashem began his career at the United Nations working in global communications and research,
and studied International Affairs at New School University in New York.
John Wimsatt is currently Senior Vice President-Product Marketing, responsible for driving growth in Verizon’s Core and FiOS product lines. In addition, John is accountable for marketing communications, market planning, channel marketing, and employee incentive and recognition programs.
Prior to that, John was Senior Vice President-Broadband Solutions with responsibility for the growth and development of the Verizon Broadband product portfolio.
A longtime journalist and editor, Nick Parish helps run London-based Contagious Communications in North America, directing and developing content for its quarterly briefing book, special reports, web platforms and leading client-based consulting projects, focusing on emerging innovative global technology, non-traditional marketing and developing business intelligence.
After 20+ years in traditional advertising, Ty and his partners Rosemarie Ryan, Neil Parker and Richard Schatzberger launched Co in September of 2010. Co is a story-led innovation collective -- a collaborative platform designed to help large marketers navigate the complexities of creating meaningful connections with customers in the networked age. Co is working with Mtv networks and MSG among several founding clients.
Ty is happiest when things are under construction, which may be why he has spent his career as an innovator and agent of change.
As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie helped lead a 5 year transformation of the agency. This effort culminated with JWT being named Adweek magazines 2009 Global Agency of the Year – the first award of its kind for JWT and parent company, WPP.
Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden and Kennedy and worked at the New York office of Chiat Day.
In 2010 Ty was honored in Creativity Magazine’s “Creativity 50” – celebrating ‘the most influential and inspiring creative personalities in the past year.’ In Sept. 2010 Ty was named an OMMA “Digital Allstar.”
Ty's work has been recognized in every major creative competition in the industry, including The One Show, Cannes, Communication Arts, D&AD, Clio, The Andy's and The Effies. His work is also part of the permanent collection of the Museum of Modern Art. Creativity Magazine has named Ty one of the 50 most influential creatives of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.
