We're all for sale on the internet. Transactions that used to happen between us in the real world - signing Employment Contracts, paying the babysitter, picking up a prostitute - have gone digital. In this Core Conversation at SXSW Interactive, we're going to take a quick 360 tour of what's for sale in the emerging human ecommerce industry, from crowdsourcing and outsourcing, to caregiver networks and expert networks, to webcams and dating apps. We're going to look for clues to where the human ecommerce industry is headed by charting parallels to the rise of ecommerce. We're also going to talk about the Craigslist Adult Services controversy and explore the extent to which a different kind of transaction, human trafficking, is digitizing.
Ingrid is Managing Director, Digital Strategy & Partnerships for AdAdvisor® (www.adadvisor.com) a verified audience targeting solution by TARGUSinfo®. Working closely with leaders throughout the digital ecosystem, she provides strategic support to agencies, demand-side platforms, ad networks, ad exchanges, publisher optimizers, website analytics and site optimization platforms seeking to effectively leverage 3rd party data.
Ingrid joined TARGUSinfo from Active Network, www.activenetwork.com, where, as General Manager Online Advertising, she was responsible for the profitability of www.Active.com media properties. Previously she worked with search marketing firm Acronym Media, www.AcronymMedia.comto to launch new practice areas in online advertising, affiliate marketing, and website analytics. Ingrid also held the position of Director, Strategy & Research, for www.IridiumGroup.com and spent four years working in Milan, Italy, where she lead multi-national digital marketing programs for Think S.p.A.
Ingrid holds a Bachelor of Journalism and a Bachelor of Arts from the University of Missouri-Columbia and MBA from SDA Bocconi University in Italy.
Julie Ruvolo is an entrepreneur who has specialized in driving new product revenue for online exchanges of all sorts - ad exchanges, video marketplaces, and with her latest venture, an online professional workforce.
As the co-founder of Solvate, a curated business talent network backed by NY venture capital firms, Julie's spent the last few years exploring what may be best described as the emerging "human ecommerce" industry - how people exchange professional services online. She's now working on a project with a different kind of human ecommerce, the digital sex tourism industry in Brazil, and consults as the Museum of Sex's digital lead.
