News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.


Jennifer Brook is an interaction designer based in New York City, where she currently crafts web, mobile, and tablet applications for The New York Times. Recent projects include The Opinion Pages, NYTimes Real Estate iPhone app, and NYTimes for iPad and iPhone.
Jennifer began designing for interaction through prototyping, printing, and binding limited-edition artist books. Her work has been acquired by public and private collections including rare book libraries at Duke University, Savannah College of Art and Design, Cleveland Institute of Art, and most recently, George Mason University. She holds a Bachelor of Science in cognitive psychology from the University of Florida.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any
unauthorized use of these names, or variations of these names, is a
violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.