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This is the archived SXSW 2011 schedule. Please see the current schedule here.

Interactive

Core Conversation

Do Tablets Dream of Electric News?

News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.

Presenters

Erin Sparling Lead Design Technologist The Wall Street Journal


Jennifer Brook Information Architect The New York Times

Jennifer Brook is an interaction designer based in New York City, where she currently crafts web, mobile, and tablet applications for The New York Times. Recent projects include The Opinion Pages, NYTimes Real Estate iPhone app, and NYTimes for iPad and iPhone. Jennifer began designing for interaction through prototyping, printing, and binding limited-edition artist books. Her work has been acquired by public and private collections including rare book libraries at Duke University, Savannah College of Art and Design, Cleveland Institute of Art, and most recently, George Mason University. She holds a Bachelor of Science in cognitive psychology from the University of Florida.

Time

Sunday March 13

3:30PM

Venue

Sheraton

N. Capitol View

701 East 11th St

Tags

#newsapps

Online

http://www.nytimes.com/

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