This is the archived SXSW 2011 schedule. Please see the current schedule here.
Interactive
Core Conversation
Rebranding: Tales of a New Identity
Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
Presenters
Christian DwyerAOL
Maureen SullivanSr VP of Mktg Brand & PartnershipsAOL
