Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
As MindComet’s Vice President of Media, Jeremy Hilton oversees the agency’s digital strategy and media capabilities and ensures the firm’s position on the progressive edge of the interactive marketing industry. During his tenure, he has applied his expertise in emerging technologies, platforms, communities and trends to solve business challenges for a broad range of clients, including SPEED Channel, Stanley Black & Decker, and Guess Watches.
In collaboration with other leading Central Florida social media advocates, Jeremy recently launched the Orlando chapter of Social Media Club, a non-profit new media advocacy and educational group.
As MindComet's Social Media Director, Mark Krupinski provides clients with expert guidance and insight to enhance their online presence and social marketing programs.
Since 2005, Mark has participated and advocated social media in the Central Florida business community. He has over 15 years of experience in a number of industries from travel sales, call center operations and higher education.
Prior to joining MindComet, Mark served as the Community Manager of Rasmussen, Inc., where he developed company-wide social media strategies focused on corporate communications, employee recruiting, employee development, and alumni relations.
Mark has also maintained an active role in the Central Florida technology community, and was a founding member of doterati.com and is now focused on Social Media Club Orlando.
