The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This Core Conversation will be a discussion about shows and advertising campaigns leveraging social media and the real-time web, with a focus on the platforms and technology fueling this. We'll include learnings from our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter. Please join us in the discussion about the future of social viewing.
Dustin is currently the Executive Producer of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for leading the growth of the company’s digital business and overseeing
the development of interactive live-action content that merges the worlds of
technology, art and advertising. Recent signature projects include the “Touching
Stories” iPad app, which was unveiled in a five-day Fast Company exclusive; “David
on Demand” featuring Leo Burnett’s David Perez; and the award-winning interactive
music video “I’ve Seen Enough” for Cold War Kids.
Before joining Tool, Dustin was Co-Owner & Managing Partner, at digital agency
Spacedog, with offices in LA + NY. In 2008, Dustin helped to negotiate Spacedog’s
acquisition by Mendelsohn Zien and Hakuhodo, the second largest advertising
holding company in Asia.
Working with clients such as Sprint, Starbucks, Project (RED), Doritos, Citibank, Nike
and others, Dustin has overseen over 150 digital media projects across all digital
platforms. His projects have been recognized with numerous awards, including at the
Cannes Advertising Festival, The Webby Awards, AICP Next, Clio Awards, FWA, MTV
VMA, AICP, OMMA and Davey Awards.
Dustin maintains an active presence in the interactive advertising and marketing
industry serving as a judge for the Webbys, Davey Awards, FWA Mobile Site of The
Day and .net Awards; speaking at interactive conferences such as the Yahoo!
Creative Summit, 2009 Boards Summit, 2010 Creative Review Click Conference SF
and the AICP Conference; holding membership in the International Academy of
Digital Arts & Sciences; and serving on the Board for AICP Digital.
Somrat is the CEO of Miso - a social TV startup that connects people around the the things they watch. Prior to Miso, Somrat held various roles, including business development & sales at social advertising startup SocialMedia.com. Somrat has extensive background in cloud computing APIs, enterprise software, SaaS-based solutions from his experiences in sales, partner management, & consulting at Right90 and Salesforce.com. Somrat graduated with a BS in Computer Sciences at UT-Austin. Besides founding Miso, Somrat greatest achievement has been winning 5 first place table tennis trophies.
