If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up. This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage? Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
Jason Falls is a social media marketing consultant, educator, speaker and industry observer based in Louisville, Ky.
Kevin Weil leads revenue products at Twitter. His background centers on the technology behind web and social media analytics, especially in the context of large datasets. Mr. Weil formerly led the analytics team at Twitter, using Hadoop and other big data analytics tools to crunch Twitter's massive data set and apply this learning to improve the product. Prior to Twitter, he was the first employee at next-generation web media startup Cooliris, backed and incubated by Kleiner Perkins. At Cooliris, Mr. Weil innovated on user growth and advertising-focused analytics on a server cluster running Hadoop, Pig, and Hive; open-source implementations of the Google technology stack that are central to companies including Facebook, Yahoo, and A9. He has also worked at municipal wireless network provider Tropos Networks, where he optimized the performance of citywide wireless mesh networks. Mr. Weil has also worked at Microsoft Research and at SLAC in a past life as a physics Ph.D. student.
Raj Kadam is the CEO of Viralheat which he co-founded. Viralheat is a leading provider of social media analytics and engagement services for major brands and digital agencies. With its web based platform, advertisers and brands can locate critical audiences across the world's major social media networks and video sites in order to determine engagement, optimize content, and increase marketing effectiveness.
