In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
Hank Nothhaft, Jr. is the CMO and co-founder of Trapit. Hank is responsible for product vision, corporate strategy and customer development. Hank helped develop Trapit while serving as an Entrepreneur-In-Residence at SRI International.
Prior to his work on Trapit, Hank was Director of Product Marketing at LiteScape Technologies, where he launched the 3deep real-time address book and presence platform. Before Lightscape, Hank served as Manager of Product Management at WebEx, where he oversaw the virtual conferencing leader’s flagship Meeting Center service through the company’s acquisition by Cisco.
Jim England is the co-founder of Keepstream, a personal social media curation tool that allows users to collect, organize, and share their favorite statuses from multiple social networks. Jim believes that curation applications should provide powerful tools for manual curation, keeping the content personal and relevant to the curator and to their audience.
Sam Decker is Founder and CEO of Mass Relevance, the enterprise social curation company focused on bringing relevant, real-time conversations to any experience. Previously he was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands. Decker was responsible for building the company's brand, products and platform. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell's consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell's customer-centricity strategy and customer segmentation using Six Sigma methodology. Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2C and B2B (series A) startups. Decker has authored two books on word of mouth marketing, serves on the digital advisory board for P&G, served on the board of the Word of Mouth Marketing Association (WOMMA), and blogs at deckermarketing.com or @samdecker.
Made in Belgium.
Passionate web entrepreneur/developer with values and ideals.
Cofounder of @Storify.
Founder of @HackDemocracy.
"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc.
Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.
All SXSW art and text on this website are copyrighted. ©2010 SXSW, Inc.