Influence "experiments" like Fast Company's project do more harm then good when it comes to defining and measuring influence. It's more than how many people you can get to vote for you. Instead of counting the people who reach you need to reach the people who count. Four marketing veterans will weigh in with individual presentation on their real-world examples of influence and discuss the current state of influence. What's real, what's wrong and what's next. As part of the interactive discussion attendees will learn * different approaches to measuring influence * specific examples of influence including the impact it had for a brand * ways to identify and measure influence
A trusted and consistent leader to Fortune 500 brands, David currently leads Lippe Taylor's digital marketing team and regularly advises clients on how to best use online, social and mobile technology to drive their business. David’s client portfolio includes Procter & Gamble, dressbarn Inc., Citibank, Underwriters Laboratories, Energizer, Reckett Benckiser, Novartis, Eli Lilly, General Mills, General Motors and more. His work has been recognized with awards from PRSA, WOMMA, NY’s Big Apple and several other industry groups.
David wrote and championed the rules for ethical conduct for working with bloggers and the now-approved FTC guidelines for the Word of Mouth Marketing Association (WOMMA). For this work, he was recognized by his peers and elected to WOMMA’s board of directors. He continues to be a thought leader in word of mouth marketing and social media, having spoken at SxSW, WOMMA, PRSA, Ad:Tech and several other industry-leading events.
I've been immersed in digital technology, social media and interactive content for nearly 20 years.
As a nationally-recognized marketing expert, I'm responsible for leading Empower and its clients in crafting social marketing strategies that deliver business results. Both of my blogs, Strategic Public Relations and the Bad Pitch blog, are ranked by Ad Age’s Power 150.
In addition to speaking nationally, I've been a national media source, including The Wall Street Journal, CNN, The Associated Press, Reuters, BusinessWeek and Mashable.
I'm on on Twitter as @prblog and I'm looking forward to SXSWi.
Krista Neher is a marketing professional with over 10 years of experience, best-selling author of the Social Media Field Guide and the CEO of Boot Camp Digital. Krista has been involved with social media marketing for over 5 years and specializes in training and education programs for organizations, individuals, ad agencies, marketing groups and business owners.
Krista has worked with companies including Procter & Gamble, Ad:tech, Euro RSCG, 53 Bank and Catalogs.com. She is also the Managing Director of the Institute for Social Media at Cincinnati State where she created and teaches a social media certification program.
Originally from Canada, Krista has been called "the meanest Canadian", which probably isn't true.
