It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
Richard Bullwinkle joined Rovi Corporation in January 2007 after the company acquired Mediabolic, where he had served as vice president of products and chief evangelist. Since that time, Richard has served as chief evangelist responsible for corporate strategy. In his role, Richard helps define the direction of Rovi’s products and technology solutions. He represents the company at numerous industry events to gather market perspectives and understand trends that have an impact on the company’s customers and the end consumer in order to provide recommendations to the senior team. He also works to establish standards and lead the discussions to promote a better consumer experience throughout the CE industry.
Richard has worked on the cutting edge of the digital entertainment movement throughout his career with the consumer experience at the center of his focus.
As vice president of products and chief evangelist at Mediabolic, Richard helped pioneer the connected home strategy of connecting entertainment media devices. As a senior member of Rio Audio's product marketing team, Richard played an instrumental part in the creation of some of the most popular MP3 players in the US. At TiVo, Richard was the company’s chief evangelist and a senior member of TiVo's product marketing team. He helped create and develop the TiVo products and was behind the campaign to make the TiVo product a household name.
Richard graduated from Rollins College in Florida with degrees in English and Music.
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