At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes! But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes! You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional. This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away. Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul. If you have any questions and suggestions, please ping us through twitter or mail. Use the website to share your story, tip or trick!
After working on national marketing campaigns for Pepsi, Exxon, Visa and the Jim Beam Music program around the country, I agreed to stay home in Austin and help out Tito Beveridge, of Tito's Handmade Vodka fame 8 years ago, for free, since he couldn't afford help at the time. A year later, I had brought him enough growth to afford my paycheck. I was the first and only woman there and the first to leave the distillery and go out into the world with his vodka on a daily basis. Back then, all there was was the original shack and if I needed vodka for anything, I had to bottle it myself.
After years of driving the power of word of mouth to develop the Tito's brand and after wearing numerous hats around Tito's business, I left my position as Brand Manager there to start consulting last year. I remain a creative partner with Tito and am now also working with several restaurants, and a talented singer songwriter named Robyn Ludwick.
I'm also starting a re branding project to uplift the popularity of mixed breed dogs and encourage their adoptions called UPWITHMUTTS.com. I just recently moved to Wimberley, Texas where I take consulting calls and am opening a vintage and Texas Music shop with Robyn in Feb. 2011
Eric Schwartzman, is a consultant, speaker, entrepreneur and coauthor of "Social Marketing to the Business Customer," the first book about B2B social media. He thinks manufacturing authenticity is distasteful at best, and unethical at worst. Clients he has served include the US Dept. of State, the United States Marine Corps, Environmental Defense Fund, Johnson & Johnson, Edison International, The Pussycat Dolls and Toyota. He sold iPressroom.com, a company he founded with a CMS for online pressroom management, in 2009.
Kate Buck (@katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with hundreds of entrepreneurs, businesses and nonprofits both across the United States and internationally.
Kate developed a social media manager training program in which more than 5,000 people have participated. A student herself, Kate is fascinated with the technology that connects people of like minds and interests and is passionate about helping individuals and businesses effectively market online using social tools.
She is also the co-founder of Pinqued, an interactive events production and marketing company, and has hosted wildly popular events at leading interactive marketing conferences around the country.
Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company.
Focusing on the pragmatic, I am teaching the tools of the social media trade; from Blog over Twitter to Facebook Fan pages and more. Once you learn how to work properly with these tools, everything else will fall into place.
I am also the author of the highly successful German Twitter book and do speak internationally about Social Media.
At SXSW I am happy to be hosting "Outsourcing Social Media Professionally Without Selling Your Soul". With a focus on mindset, workflow and how to, this session will be jam packed with tips and tricks.
You can find the session description on this link: http://schedule.sxsw.com/events/event_IAP7773
Sorry for the excessive use of tags but the 'social hub search' of sxsocial only displays the first 100 results with no pagination. To have any chance to find like minded people, I suggest you add more too ...
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