Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.
Austin Govella, the "Hank Aaron of UX", is a user experience consultant and usability ronin based in Houston, Texas.
Austin started in new media back when it was stil new and over the years he's designed successful user experiences for all kinds of organizations, from start-ups to the Fortune 100, from non-profits to corporate slatterns.
In 2009, Austin co-authored the second edition of 'Information Architecture: Blueprints for the web' with Christina Wodtke, and he’s spent the last few years evangelizing on how user experience and agile should work together. (Hint: developers are doing it wrong.)
Fred Beecher is a Lead User Experience Consultant & Business Analyst with Evantage Consulting. He has been passionately engaged in the User Experience Design field for the past 12 years. Fred has worked with clients in a diverse array of industries but maintains a particular focus on the Healthcare and Medical Device industries.
A recognized expert in rapid prototyping and user experience design process, Fred speaks frequently on these topics at national professional conferences and local user experience group meetings. Past presentations include the Information Architecture Summit (2007, 2009), Interaction (2010), Web 2.0 Expo (2010), and the Webdesign International Festival in Limoges, France (2010). In 2007, Fred developed the official training program for the Axure RP Pro rapid prototyping tool at the request of its makers. He has since trained additional consultants to give the courses and currently leads a broader Axure training program for Evantage.
Fred has a Bachelor of Science from the University of Minnesota and an Award of Achievement in Web Analytics from the University of British Columbia. Fred is an HFI Certified Usability Analyst and belongs to the Information Architecture Institute and the Interaction Design Association.
Founder of user experience book publisher Rosenfeld Media, and information architecture consultant to Fortune 500s and other large, frustrating organizations.
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