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Interactive

Dual

Strange Business: Corporate Creativity That Doesn't Suck

Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?

Media

Presenters

Aaron With Editor in Chief Groupon Inc


Time

Sunday March 13

12:30PM

Venue

Austin Convention Center

Room 9ABC

500 E Cesar Chavez St

Online

http://www.groupon.com

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