In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
An twenty-year industry veteran, Brian Reynolds is recognized as one of the industry's most talented and productive game designers. Honored by PC Gamer magazine as one of twenty-five "Game Gods," Reynolds played a principal role founding three successful game studios: Firaxis, Big Huge Games, and Zynga East. Reynolds’ videogames have sold over 6 million copies worldwide, and he has masterminded the design of several smash hits including Civilization II®, Alpha Centauri®, and Rise of Nations®, as well as Catan® for Xbox360 Live Arcade. Now over 6 million people a day flock to his first social game, FrontierVille™.
Highly regarded as well for his mastery of the art of programming, Reynolds' dual specialty gives him the substantial advantage of being able to bring his own visions to life - and he has built a reputation for finely tuned gameplay. As Chief Game Designer for Zynga, Brian now applies these talents to the rapidly growing world of social network games, and with his cohorts at Zynga East in Maryland he’s hard at work expanding FrontierVille and planning a new social games franchise.
