A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Paul helps clients on the road to innovation by pioneering media and development executions in mobile and integrated campaigns across digital out of home, broadband video, interactive television, social networks, and gaming. In an ever changing media landscape, Paul is also a trusted consultant to Razorfish's largest clients as they evolve their media and business strategies to include breakthrough technology and advanced platforms.
Paul’s mobile clients include Unilever, Citibank, Ford, Mercedes Benz, Kraft, JCPenney, Staples, Ralph Lauren, Victoria’s Secret, Gilt Groupe, Tory Burch, Amway, Starwood, Intel, Dell, AT&T, QVC, The Hollywood Reporter, Terra, Morgan Stanley Smith Barney and T Rowe Price .
Paul was awarded the 2010 Media All Star Award by Mediaweek. He was recognized for his Ralph Lauren work with a mobile marketer of the year award and for his Mercedes work with Mobi and MIN awards. He has created concepts for five applications featured in the iTunes app store, one application featured on CNBC, the top branded iPhone application of 2008 and a top free iPad application.
Paul has written about mobile industry trends for the Razorfish 2009 and 2010 Outlook reports, the Razorfish Tech 5 report and Mobile Marketer. His groundbreaking work, point of view and industry projections have been sought out by and received press in the New York Times, Wall Street Journal, Forbes, Ad Age, MediaPost, Crain’s, Forrester Research, Parks Associates, Jupiter Research and Mobile Marketer. Recent and upcoming conference speaking engagements include SXSW, Mobile Marketing and Media 2010, SIIA: ISVs All About Mobile, Digiday, Streaming Media, PluggedIn MobileEco Summit, AMA Mobile Marketing, MM’s Mobile Marketing Summit and the Navigation Intelligence Executive Roundtable.
Paul holds an MBA from the Anderson School of Business at UCLA and a B.S. in international business and macro-economic theory from the ILR School at Cornell University.
