Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.
Joseph O'Sullivan co-leads the Design Thinking practice at Intuit. He and his colleagues are attempting the rare and dangerous feat of turning a corporation into a Design Thinking hothouse of Innovation. Prior to Intuit, Joseph was a Senior Design Director at Yahoo! where he led the practice of Prototyping, Advertising User Experience, and Design Methods. Just before leaving Yahoo!, Joseph shed his management responsibilities to deep dive into the develop of visionary prototypes and intellectual property in the mobile space.
As the Vice President of Use Experience at Wells Fargo Internet Services, Joseph and his team did battle with the early days of the internet and garnered multiple awards for superior user experience.
Joseph currently resides in Silicon Valley enduring poor mobile coverage, marginal culinary choices, and a loving family with impeccable comedic timing.
Rachel Evans is Principal Research Scientist and Innovation Coach within Intuit’s Design Innovation Group. Rachel currently engages everyone from the CEO to the receptionist in applying Design Thinking in every aspect of their job. Often annoying with her persistence, she is lovingly changing the way Intuit innovates and looks at the future of Design.
Additionally, Rachel leads a community of over 100 Design Thinkers around the globe, who’s mission is to create the most compelling products people cannot live without.
Rachel lives in San Diego but is forced to the fog of the Bay Area where, on the regular, she openly mocks their weather system and lack of need for SPF35.
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