This presentation discusses the pros and cons of using Mobile Web and Applications to reach consumers. It draws on GetJar's experience as the world's 2nd largest app store with over 1 billion downloads on what works and what doesn't to reach consumers on mobile. The presentation will discuss the advantages and disadvantages of using mobile apps vs. mobile web. It will also discuss innovative new ways to use both mediums to reach your consumers in a way that is scaleable and cost effective for your organization. The presentation will also discuss who you can communicate your mobile web / mobile apps offering to your consumers in a way that is clear, simple and easy to follow for consumers regardless of what kind of handset or platform they are using. If you're concerned about whether you should be developing apps or a mobile site or wondering how to communicate your mobile offering to consumers without breaking the bank, this presentation is for you.
Patrick Mork, CMO
Patrick joined GetJar in 2008 as CMO of marketing and member of the executive team. His primary role at GetJar is to develop the company’s overall marketing, branding, content and communications strategy.
Patrick has been in the mobile content space since 2004 first at mobile games publisher I-play then subsequently at glu mobile. Prior to joining GetJar, Patrick was Marketing Director Europe at glu where he built up the company’s marketing team and was a key part of the European management team that helped take the company public on the NASDAQ in March 2007.
With 15 years of marketing experience at leading companies such as PepsiCo and Diamondcluster, Patrick has worked in large multinationals and venture-backed start-ups in marketing, sales and general management.
Patrick holds on MBA from INSEAD and a BS from Georgetown University.
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