Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
Amanda is high-tech marketing professional who focuses on tactical intelligence for Marketing Programs. As an enthusiast of online tools, services and vendors, Amanda is always testing new ways to drive to objectives and increase ROI. Additionally, Amanda is a strong advocate of user experience, community collaboration, and authentic brand development. Her experience spans scrappy start-ups to Fortune 100 companies, includes B2B and B2C audiences, and addresses industries such as Healthcare, Retail, Government and Education. In 2010, she was on SXSW Interactive’s Advisory Board, was elected for a 2nd time to the American Marketing Association – Austin Chapter Board of Directors, and was a nominee for the Texas Social Media Award. Amanda invites you to follow her on Twitter under her user name @shoogie (it’s a nickname; she’ll tell you about it one day.)
With limited internship possibilities while pursing my Marketing degree, I followed my intuition and strayed away from the “Corporate America” path. Fortunately, I was offered a stellar internship at an ambitious start-up company that opened many doors to my success. Since then, I have parlayed my valuable experience into one start-up after another. My previous experience focused around internet marketing with a concentration in marketing communications. Currently, I have ventured beyond my comfort zone and dove into something completely new: Search Engine Marketing.
I get a thrill out of challenging new opportunities and believe in learning through hands-on experience, growing from failures, and receiving guidance from peers. My personal values include: 1) maintaining a healthy balance between work and play; 2) motivation, dedication, and confidence are the basis for success; and of course, 3) the Golden Rule: treat others as you would like to be treated.
On a more personal note, I am a pessimistic optimist whose life is dependent upon a pink planner. I can multi-task like no one's business, have a serious shopping problem, and blame my unrealistic expectations of men on Disney.
