BACK Schedule Home

This is the archived SXSW 2011 schedule. Please see the current schedule here.



Game Publishing Evolution from Traditional to Digital Distribution

As we’ve seen with the music industry, more and more entertainment services are transitioning from physical goods to digital distribution. This panel will focus on the video game sector and how the growing acceptance of digital distribution is impacting both traditional video game publishers and retailers.



Chris Morris Freelance Journalist

Chris Petrovic GM, Digital Ventures GameStop

Chris Petrovic serves as GM of GameStop Digital Ventures, the newly created digital strategy, M&A and incubation arm for GameStop Corp., the world’s largest provider of games products and services. As a member of the company's senior management team, Petrovic serves as the principal leader of GameStop's global digital strategy. He is responsible for building on the company's ongoing efforts to integrate digital initiatives into the company's multi-channel strategy, as well as overseeing the development and execution of a digital investment and acquisition strategy. This includes leveraging the company's unique and distinctive relationship with customers in-store, online and around the globe. Prior to GameStop, Petrovic served as VP, Digital Media for Playboy Enterprises. In this role, he was responsible for developing and managing digital-focused strategic and business development initiatives for all divisions the company, including online, mobile, TV, radio and publishing. Petrovic was also responsible for finding the next generation products and services and developing launch strategies for their successful global execution. This position places him at the leading-edge of new and future ideas and technologies as well as and new-media business models. Before joining Playboy, Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings. Petrovic oversaw all business development efforts across of the division’s digital business units. Petrovic joined AG Interactive from, where he served as VP, Strategy and Business Development and was responsible for developing and growing the company’s digital and print media businesses. Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as the CEO of Internet start-up in 1998, and from there went on to become COO of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures, managing the business development and legal operations of its portfolio companies, including most notably Petrovic and GameStop Digital Ventures are based in El Segundo, California.

Rob Dyer SVP, Publisher Relations SCEA

Rob Dyer serves as senior vice president of publisher relations for Sony Computer Entertainment America (SCEA). With more than two decades of senior leadership within the game and entertainment industry, Dyer is responsible for cultivating relationships and maintaining and growing content alliances with the company’s external developers and publishers in North America. Additionally, as head of third party relations, Dyer oversees the production forecasting, scheduling and royalty analysis for all third party operations and helps shape and drive overall company strategy and objectives. Previously, Dyer served as president and COO at Crave Entertainment Group since 2004, and assisted in directing the game and publishing company to secure more than $300 million in revenue in 2007. Prior to joining Crave Entertainment Group, Dyer managed all areas of operations as president of Eidos Interactive and Crystal Dynamics, two of the industry’s leading developers and publishers of entertainment software. Dyer also worked on new market development and sales initiatives of movie videos in the Asia/Pacific region as the director of international sales and business development for The Walt Disney Company. Dyer received his Bachelor of Arts in economics from Washington University in St. Louis and his Graduate Degree in accounting and Finance from the London School of Economics.

Steve Carlin Sr Dir Retail Marketing Ubisoft

Steve Carlin is the Senior Director of Retail Planning and Marketing for Ubisoft, the third largest video game publisher in the world. Based in Ubisoft’s San Francisco office, Carlin oversees both the retail planning and retail marketing functions. In this capacity, he is responsible for developing the short and long term shopper and retail marketing visions for Ubisoft’s games and helping to shape the sales team’s national market plans. Additionally, he works closely with both internal brand teams, to manage their retail marketing strategies, as well as with retailers, to develop their in-store and online programs. Before joining Ubisoft in 2009, Carlin worked at Energizer Battery Company where he held multiple roles in Sales, Channel Marketing and Brand Marketing. There he was responsible for, among other things, the development of channel strategy for Energizer's business in the Mass and Electronic class of trade. Additionally, he not only conducted strategic consulting work for key customers including business plan and sales strategy development, but was also responsible for the category management teams for the channel's customers. Prior to his tenure at Energizer, Carlin worked for Procter & Gamble in Customer Business Development and Brand Marketing where he was responsible for marketing, sales and strategic project work for Procter & Gamble’s beauty care business, including the $600MM Cosmetic division. Carlin is a graduate of Miami University in Oxford, Ohio and holds an MBA in Marketing and International Business from Goizueta Business School at Emory University in Atlanta.


Monday March 14



Austin Convention Center

Room 12AB

500 E Cesar Chavez St




SXSW HomeSXSW Sponsors