It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be. We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start. But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness. The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.

Presenters

Jonas Caruana Co-founder Training Mobs

I'm an Aussie based in Montreal and one of the Founders of Training Mobs: Awesome workouts near you. What's a Training Mob? A group of people who self-organise to get together to workout, often at short notice. Think flash mobs, for training. Ask me for more :) I'm also into traveling, photography, and Formula 1. And licking the inside of Kettle potato chip packets.

Kristina Simmons Mgr of Social Media lululemon athletica

Leads the global and local strategic direction and execution of earned media initiatives at lululemon athletica. Responsible for socializing all digital experiences.