There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most? This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use). Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.
BJ Fogg directs the Persuasive Tech Lab at Stanford, where he teaches behavior design. A psychologist and innovator, he devotes at least half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion and then to convert those insights into real-world outcomes. BJ has created a new model of human behavior change, which guides research and design in the real world. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. His upcoming publication is "5 Secrets of Behavior Change." Fortune Magazine selected Fogg as a New Guru You Should Know. He is the founder and director of Mobile Health, an annual gathering at Stanford. More at www.bjfogg.com and http://captology.stanford.edu
Gigi Peterkin has more than 15 years combined PR, communications and digital programming experience.
A pharmaceutical industry veteran, she co-led the team that built and launched the AstraZeneca US Corporate Facebook page (AstraZeneca US Community Connections) and the AZ US Corporate blog (www.azhealthconnections.com), integrating these new channels with existing digital assets to create a singular digital program. This cohesive approach was recognized by Mark Senak at www.eyeonfda.com as the only one of its kind within the pharmaceutical industry.
Prior to her time at AstraZeneca, Gigi spent 7 years as a communicator and graphic designer at Centocor, Inc., worked as a communications professional for what was SmithKline Beecham and ran a successful design and PR firm serving pharma and consumer clients.
As Vice President Digital Health at Edelman, Gigi relies on her insider-knowledge of the pharmaceutical industry, as well as her expertise in creating digital programs and knowledge of PR to counsel health and consumer clients on building a comprehensive digital program, and integrating a complete media strategy.
A regular on the speaker circuit, Gigi resides just outside of Philadelphia, Pa with her two kids and several Apple products.
Jane is a health economist and management consultant who has worked with health care stakeholders in the U.S. and Europe for over two decades. Jane founded THINK-Health, a strategic health consultancy, in 1992 after spending a decade as a health care consultant in firms in the U.S. and Europe. Jane’s client base spans the broad range of stakeholders in health, including technology, bio/life sciences, providers, plans, financial services, consumer goods, advertising and communications, public sector and NGOs. Jane focuses on the nexus of health care and technology applying the tools of environmental analysis, scenario and strategic planning, forecasting, and health policy analysis. Jane also writes the Health Populi blog. She sits on the advisory boards of Emdeon’s U.S. Health Efficiency Index project, the Health 2.0 conference, and UnNiched. Jane wrote the seminal white paper, The Wisdom of Patients: Health Care Meets Social Media, on behalf of California HealthCare Foundation, in April 2008. Her follow-up paper, Participatory Health: Online and Mobile Tools Help Chronically Ill Manage Their Care, was published in September 2009 by the Foundation. How Smartphones Are Changing Health Care for Consumers and Providers was published in April 2010 by CHCF. Her latest report on remote health monitoring was published by CHCF in January 2011.Jane is a frequent public speaker and writer on the subject of health-technology, -politics and -economics. While Jane is passionate about her work, she is even more passionate about her family and home, Slow Food, Botticelli and Picasso, big Tuscan reds, and living a full and balanced life.
More about Jane can be found on the THINK-Health website and on the Health Populi blog. Jane started the Health Populi blog in August 2007 to focus her unique lens, daily, on health economics, health policy and health technology for health citizens -- the “populi.”
Follow Jane on Twitter @healthythinker
John de Souza is the President and CEO of MedHelp, the largest online health community and health application site. Prior to MedHelp, he was a Vice President at Goldman Sachs, managing the Technology Practice of the Private Equity Group. Mr. de Souza was a co-founder and director of Smartleaf, a financial software company providing separate account management solutions. Prior to that, he was the Vice President of Business Development and Marketing at DESoFT, a company that developed online real-time brokerage systems for retail brokerage firms which was sold to Merrill Lynch. Mr. de Souza was a co-founder of Flash Communications, an Internet company (sold to Microsoft) that developed real-time two way messaging systems. Mr. de Souza also performed research on guidance systems for robotic surgery at IBM T. J. Watson Research Center, virtual reality systems for NASA's Neurolab Space Project, and tools for laparoscopic surgery at the University of Tokyo. He received a BS and an MS in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and an MBA from Collège des Ingénieurs in France.
Margaret (Margie) Morris is a clinical psychologist and senior researcher who specializes in health technology innovation. Margie studies psychosocial needs associated with health, combining methods from clinical psychology, ethnography, and participatory design. She developed embedded assessment, an approach to early detection that integrates just-in-time coaching with prevention and unobtrusive monitoring. Margie’s projects include new feedback tools for older adults contending with loneliness, Facebook applications for behavior change, and mobile phone applications that bring psychotherapy into everyday life. She completed her Ph.D. in Clinical Psychology at the University of New Mexico, followed by a postdoctoral fellowship at Stanford University. Prior to joining Intel in 2002, Margie studied technology adoption in the Experience Modeling group at Sapient.
