Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
For the past ten years, Melanie Seibert has worked as a writer--of web copy, articles, reviews, technical documentation, resumes--just about everything. She loves crafting creative, concise copy, and learning about content strategy. She works full-time for a software company, and also runs Prose Kiln, her freelance practice. She lives in Houston.
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