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This is the archived SXSW 2011 schedule. Please see the current schedule here.


Book Reading

Gamification in Action

Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization. Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.



Christopher Cunningham BeMobile

Christopher Cunningham is an entrepreneur, hacker, writer and veteran technologist who has spent over a decade helping early-stage startups bring innovative mobile and web products to market. He co-authored Gamification in Action (O'Reilly, 2011) with Gabe Zichermann to provide a how-to manual for designing and implementing gamification strategies. He lives in Madrid, Spain where he currently mentors several early-stage startups and works as mobile/web consultant for


Monday March 14



Austin Convention Center

Ballroom G

500 E Cesar Chavez St


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