This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them. This future-looking presentation is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential. We’ll give an overview of the forces fomenting this change, from both a consumer and from an industry perspective. We’ll then highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this “tectonic” power shift in online (digital) marketing. The presentation will conclude with a Q&A so attendees can offer their own insights and dive deeper into the concepts underpinning the impact of Social Capital.
Bill Parkes leads nFusion’s digital strategy and capabilities, including social media marketing, search and display media, Web strategy, Web development and CRM strategy. Bill brings over 20 years of business and technology experience to his role, where he focuses on synthesizing technology and consumer behavior trends to develop innovative marketing strategies for nFusion's clients.
Mike is a vice president with Visible Technologies, a leading provider of social media intelligence and online brand activation.
Mike is responsible for devising enterprise social media strategies and value-added services for the company's largest and most important clients, including American Express, FedEx, Genworth Financial, Altria and others.
Mike also leads the company's social media customer service operation, helping brands extend their customer care programs to Web communities.
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