2008-2010 showed us that Social Media is revolutionary. What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us. Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss: + Current Social Commerce Trends & Technology + Case Studies: The good, the bad, the ugly + Review how can companies capitalize today and 2-3 years from now. Eventbrite Founder Julia Hartz will provide real world insight on how she started her company based on Social Commerce. Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important topic.

Founder of Socialnomics and International Best Selling Author of Socialnomics.

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