Over the last decade the internet has been an integral part of the African-American, LGBT and Hispanic marketing segment, going from underserved marketing niches to coveted marketing territory. Now we see a new burgeoning marketing group on the internet, the visually impaired. People are living longer, and as we grow older our sight diminishes allowing us to need new technology and standards on the internet. So, what do we do and how do we reach these new internet users? This session will discuss the next steps in providing consistent access to the web for these new users. Michael Cooper, a web accessibility specialist with the Web Accessibility Initiative (WAI) at the W3C will discuss the initiative and technology that will promote better user experiences for the visually impaired.
Genevieve Wilkins is an award winning Creative Director that lives by the mantra "You have to have a passion for what you do to do it well. You can't teach anyone passion." She has worked in advertising, design, marketing and public affairs for 15 years now. Her career encompasses art direction roles at some of the top Madison Avenue agencies in New York, such as Ogilvy & Mather, Grey Advertising and Earle Palmer Brown. Genevieve also enjoyed success on the corporate side of design. She worked within the coveted marketing segment of the global commercial real estate titan Cushman & Wakefield. "Corporate is very different from ad agencies. If you want to curse, you need to make sure you get approval from everyone first."
Genevieve is a graduate of the School of Visual Arts in New York. She lives in Washington, D.C. and contributes time to The Junior Achievement Worldwide partnership.
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