Learn how to analyze social media data to accelerate the success of any initiative and impact business. Featuring evaluations of popular social media monitoring tools, in-depth analysis of social media metrics, exercises on valuing social media activity, demonstrations of how social media data can be crossed with data sources such as site traffic data from Google Analytics/Webtrends, proprietary customer data or structured market research data, and case studies from some of the world's top brands. This workshop is for individuals who want to measure social media to develop deeper understanding their businesses and achieve marketing success.
Blake is a digital analyst specializing in social media measurement. While working with Attention and MWW Group, he quantified digital initiatives for brands ranging from Avon to Samsung. He currently manages Strategic Partnerships at Rackspace.
Chris currently serves as the measurement lead for Edelman Digital West. His focus is on establishing and defining a measurement guideline and process that helps Edelman’s clients measure social media and digital engagement as it relates directly to business objectives.
Margaret's professional expertise is in new product development, focusing on technology in the service of marketing. She has been VP Product at Scout Labs (acquired by Lithium Technologies), Director of Strategy at Razorfish, and a consultant to brands such as Nike, Visa, and Williams-Sonoma.
Susan Etlinger is a consultant at Altimeter Group, where she works with Global 2000 clients and growth companies to develop measurable social strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning for both corporations and agencies. She's a frequent speaker on social and mobile commerce, as well as social analytics. Find her on Twitter at @setlinger.
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